Keywords are one of the simplest SEO techniques to understand, and probably one of the most important. Simply put keywords, and keyword phrases are the specific search terms that internet users type into a search engine in order to find whatever it is they’re looking for. So for example, if you’re reading this then you may have typed ‘SEO’ or ‘SEO basics’ into the search bar, and in this case SEO is the keyword.
Websites that have your chosen keyword in their text, both visible and hidden, are recognised by search engine spiders (bits of software sent out by search engines that read and index the content of your site) as being associated with the topic of SEO and are consequently ranked quite highly in the search results.
Using keywords as an SEO technique is vital but it is also somewhat of an art. If you stuff too many keywords into your content you get penalised but not enough, or the wrong keywords and you don’t get noticed, so it’s definitely an art worth learning.
| January 11th, 2012 | Posted in Website Design |